In a rapidly changing world, the need for online publishers to keep up with the needs and expectations of their site visitors is paramount. Today, many cutting edge web publishers use content management systems (CMS) to allow them to instantly and dynamically update web pages and properties as new content becomes available so that every visit to a site is engaging, informative, and meaningful.
This course is designed who desire to manage a CMS site, or a section within one, to explore the use This course is designed who desire to manage a CMS site, or a section within one, to explore the use of web-based content management systems such as Drupal, WordPress, Joomla and others. Participants learn the fundamentals of planning and coordinating a content calendar, using CMS, publishing a mix of value-driven digital content, implementing SEO best practices, and integration with social media and internet marketing efforts by achieving the following objectives.
- Understand the audience expectations
- Understand how to listen to the internet
- How to develop attractive content
- Communicate on Social Media
- Build an Audience and Following
- Manage Social Media Accounts
- Generate Consistent and Engaging Content
- Develop a Social Media Policy
- Measure Effectiveness
Date : 26 – 30 April , 2015 & 16 – 10 August , 2015
Location: EBC Training Center , Taksim , Istanbul
OMR 1450 / per participant