التقنيات المتقدمة في الاعلام البديل والشبكات الاجتماعية
18-22 ديسمبر 2016







COURSE OVERVIEW
There is no denying the fact that social media has become a necessary part of a businesses marketing strategy, with customers and clients relying on brands and products to have visibility and transparency online. With this expectation firmly embedded in the minds of the consumer, it is vital for businesses and brands to utilise the very latest techniques and principles in social media to keep ahead of the competition.

Our advanced social media training course concentrates on techniques that allow high quality content production, with a variety of objectives set as targets. By learning the very latest strategies as used by leading global brands, marketers can effectively use the power of social media to greatly enhance online presence.

Using a combination of case studies, practical workshops and interactive exercises, this training course will take participants through optimum content creation techniques using a variety of social media platforms. With real world examples, attendees will benefit hands-on and learn easy to implement strategies


Attendees:


• Social Media Managers
• Journalists
• Business Development Managers
• PR Professionals
• Event Organizers’ and Managers
• Customer Service Managers
• Digital Strategists


No of participants: 5-10


Course Status: Confirmed












COURSE OUTLINE


• Social Media Platforms Overview
• Current marketplace
• Identifying content types and suitability
• Creativity in content creation
• Engagement strategies
• Running promotions and contests
• Creating interactive elements
• Gathering customer data
• Creating platform wide strategies
• Using apps and tailored content
• Generating conversation
• The viral effect
• Selecting the right platform and content
• Identifying social media benefits and opportunities
• Techniques for easy content publishing
• How to use video content
• Creating strategies to create and manage campaigns
• Importance of measurement and analysis
• Measurement tools and analysis
• Synchronising campaigns with offline strategies
• Importance of uniformity in marketing campaigns
• Case studies of effective strategies
• Crisis management techniques
• Handling negative interaction and responding to complaints
• Minimising resources when utilising online marketing
• Paid social media marketing vs. organic techniques
• Creating policies and house rules
• Monitoring conversations and trends
• Tracking sentiment and brand perceptions
• Personalising the social media experience
• Budgeting and allocating resources
• Creating an developing tailored content and app


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0060176465230 ماليزيا
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info@thirdwavetc.com